UX/UI Project:
Aromatherapy personal brand's website

  • Client: aromatherapy expert
  • Role: UX/UI designer
  • Project Duration: 4 weeks

The client, having previously used Instagram for product sales, sought a dedicated platform for a more seamless and scalable customer experience.

Creative approach:

  • Setting goals and objectives
  • User research
  • Competitor analysis
  • Ideation
  • Card sorting
  • Site mapping
  • Wireframing
  • UI desing
  • User testing

Setting goals and objectives:

I conducted a detailed interview with the client to identify and understand the business's main tasks and its operational context.
The primary objectives were to create an intuitive user experience, develop a modern brand image, and implement e-commerce functionality for selling essential oils and providing aromatherapy consultations.

Target Audience:

The client has a deep understanding of their target audience. We identified two primary directions and conducted a small survey via Instagram messenger to understand why customers choose this expert and product, and what motivates them to make a purchase
The target audience consisted of health-conscious individuals aged 25-45, female, interested in holistic well-being and the benefits of aromatherapy.

User personas

Personas aggregate insights about real customers into an archetypical representation of a customer. I made 2 user personas to better understand our users, and ensure my design decisions align with the needs and preferences of our target audience.

Mila

Vegan Mom from Kyiv
Age: Late 20s
‍Occupation: Stay-at-home mom, vegan advocate
‍Interests: Enjoys plant-based living, holistic health, and natural remedies
‍Challenges & Pain Points:
‍
‍New to Aromatherapy:
Mila is new to aromatherapy but eager to learn how it can benefit her vegan lifestyle.

‍Health Concerns:
As a mom, she seeks natural remedies for common health issues, like
colds.
‍
‍Variety Desired:
Mila finds using one aroma boring and is looking for diverse scents to enhance her well-being.
‍
‍Expert Guidance Needed:
Recognizing aromatherapy's complexity, Mila turned to a specialist for advice and values accurate information.
Preferences & Discoveries:
‍Olga appreciates sustainable and cruelty-free products in line with her vegan values.She enjoys exploring new scents that cater to her family's well-being.Practical tips on using aromatherapy and content aligning with her vegan values would resonate with Olga.Her aromatherapy journey has evolved, and she now delights in a variety of scents that cater to her specific needs, making it a more enjoyable experience.

Tania

Lifestyle Blogger from Lviv
Age: Early 30s
‍Occupation: Full-time blogger and influencer
‍Interests: Passionate about aesthetics, lifestyle, and holistic well-being.Shares various aspects of life, including aromatherapy, on her blog.
‍Challenges & Pain Points:
‍
Content Variety:
Tanya seeks diverse and exclusive content to keep her blog engaging and relevant to her audience.
‍
‍Product Authenticity:
Values authenticity and is interested in exclusive, high-quality aromatherapy products from reliable sources.
‍
‍Ethical Considerations:
Appreciates ethical practices and sustainability, and prefers collaborating with brands that align with these values.
Preferences & Discoveries:
Enjoys visually appealing content showcasing the aromatherapy production process.Prefers behind-the-scenes insights into the sourcing and creation of aromatherapy products.Aromatherapy collaborations that promote a holistic lifestyle resonate well with Tanya and her followers.Values products with a story and a focus on ethical and sustainable practices.
Findings:
‍
‍Customers appreciate being able to trust the expertise and experience of the aromatherapy specialist. The personal brand, individual example, feelings of trust, and dedication play a significant role.

Ideation

I used crazy eights ideation technique to generate ideas for the website

Site map:

For creating site map I used Miro board template

Creating Wireframes in Figma:

The wireframes served as the foundational structure of the website, strategically organizing content and features to achieve the project's dual objectives – showcasing products and developing a personal brand.
Visualizing the layout and interactions early on, I refined the user journey, ensuring smooth navigation for visitors interested in both product exploration and expert consultations.
The wireframes not only fostered collaboration with the client but also provided a concrete basis for discussions, enabling alignment on the perception of functionality and design for the web platform.
This approach significantly contributed to the project's success, laying the groundwork for a user-friendly and aesthetically appealing online resource.

Suggested Design Concepts

I created several similar design concepts based on the client's brandbook. One of the versions was chosen by client and I created website design based on it.

User testing

After user testing we realized that for easy and user friendly experience we could add a form "Need a hand?" to each page as part of footer.
Go to live websiteNext project
marinateluh@gmail.com